“If you fail to plan, you plan to fail”. Planning is the cornerstone of any business organization being a public or a private one. UTAB as a private Higher Education Institution cannot put aside this important managerial function. That is why the university has put in place the Directorate of Planning and Development that falls under the docket of the Deputy Vice Chancellor of Administration and Finance. The main tasks assigned to the directorate are split in the following areas: planning, marketing, monitoring and evaluation. The directorate of Planning and Development in the accomplishment of its tasks and responsibilities keeps guided by the statement that “good planning without good working is nothing”.
The duties and responsibilities of the Director of Planning and Development are but not limited to:
- Develop Strategic plan, business plan, annual action plan and compiling institution’s reports on monthly, quarterly and annual basis;
- Develop and Implement UTAB Marketing strategy
- Analyze all trends and identify and resolve all market trends.
- Maintain understanding of various strategies on worldwide projects and design all creative presentation to develop and implement various projects.
- Partner with all cross functional project teams to execute all online marketing strategies.
- Maintain knowledge on all users and interactive trends and identify all client growth requirements and implement all processes.
- Supervise all development strategies and perform competitive research
- Assist all creative and analysis team to design appropriate marketing and communication strategies.
- Recommend appropriate solution for all clients to facilitate increasing in businesses and assist to position brand efficiently.
- Manage and monitor all social trends required for client business.
- Analyze all information to prepare comprehensive advertising strategies for all projects.
- Ensure efficient use of all qualitative methods for all project plans in coordination with research groups.
- Coordinate with various teams to prepare all proposals for various functional project teams.
- Analyze all trends and perform study on impact on all consumer behavior and maintain knowledge on all perceptions of brand to ensure compliance to all client requirements.
- Coordinate with creative team to provide all required information on all product features.
Students and Staff are the key stakeholders in the university planning process.
They should participate actively in the development of strategic plan, and annual action plans and in their implementation by:
- Providing ideas and suggestions to be taken into account in the development of strategic plan and annual action plans;
- Participating to the implementation of the university plans
- Participating to the Development of UTAB marketing strategy
- Playing active role in the implementation of UTAB marketing strategy.